NBA(R) All-Star Game(TM) player Carlos Boozer to star in Overstock.com Super Bowl commercial
SALT LAKE CITY, Jan. 30 /PRNewswire-FirstCall/ -- Overstock.com, Inc. (Nasdaq: OSTK) announced today that it will be airing a 30-second Super Bowl advertisement featuring Overstock.com spokesperson Carlos Boozer. The commercial is scheduled to air immediately following the halftime show.
"We are pleased to have Carlos Boozer star in this Super Bowl spot," said Alan Bunton, Overstock.com's Vice President of Brand Development. "Boozer is an outstanding individual who represents the sense of community, hard work, dedication and American values that are Overstock.com. Boozer is an example to young people everywhere."
Sunday's advertisement is the third in Overstock.com's recent branding campaign to promote themes of determination, a sense of home, and community. It shows Boozer talking with kids about dedication.
"I am just excited to have the opportunity to be featured alongside the Overstock.com brand during the Super Bowl football game," said Boozer. "They are an incredible consumer-oriented company, and I am proud to represent them on a national stage."
The NBA basketball star, two-time NBA All-Star and gold medal-winning U.S. Olympian, has been part of the Overstock.com team since April 2008. Carlos and his wife, Cindy, are the co-founders of Boozer's Buddies, a non-profit organization that supports the research and treatment of Sickle Cell Disease and provides information and a support system for the families affected by it.
Overstock.com is also doing a site-wide "Big Game Day Sale" which includes 10 percent off select items and site-wide free shipping. Overstock is also holding an online contest to guess the winner of Sunday's game with a prize of a 5 percent off coupon. To find out more go to http://www.overstock.com/big-game-party/21411/static.html?TID=HP_BG_Main_Boozer
About Overstock.com
Overstock.com, Inc. is an online retailer offering brand-name merchandise at discount prices. The company offers its customers an opportunity to shop for bargains conveniently, while offering its suppliers an alternative inventory distribution channel. Overstock.com, headquartered in Salt Lake City, is a publicly traded company listed on the NASDAQ Global Market System and can be found online at http://www.overstock.com. Overstock.com regularly posts information about the company and other related matters on its website under the heading "Investor Relations."
Overstock.com(R) is a registered trademark of Overstock.com, Inc. Super Bowl(R) is a registered trademark of the National Football League. NBA(R) and NBA All-Star Game(TM) are trademarks of NBA Properties, Inc. No sponsorship, affiliation, or endorsement of this press release or Overstock.com, Inc. by the National Football League or NBA Properties, Inc. is implied.
This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements include, but are not limited to, statements regarding the airing and timing of the commercial and promotions planned by the Company. Our Form 10-K for the year ended December 31, 2007, our subsequent quarterly reports on Form 10-Q, or any amendments thereto, and our other subsequent filings with the Securities and Exchange Commission identify important factors that could cause our actual results to differ materially from those contained in our projections, estimates or forward-looking statements.
