Wednesday, January 28, 2009

FLW Outdoors Highly Acclaimed Television Show to Premiere on VERSUS

Program will air Sundays from 12:30 - 1:30 p.m. ET

MINNEAPOLIS, Jan. 28 /PRNewswire/ -- FLW Outdoors, the largest tournament-fishing organization in the world and the home of FLW Fantasy Fishing, today announced that its programming will premiere on VERSUS, the network which brings anglers the best fishing programming on television featuring the most trusted authorities on the water. Beginning in April, the Emmy-nominated "FLW Outdoors" program will air approximately 30 original shows, produced in high definition (HD) television, Sundays from 12:30 - 1:30 p.m. ET.

In 2009, the Forrest Wood Cup will receive a pair of one-hour shows. Each of the six Walmart FLW Tour qualifiers, eight Walmart FLW Series and five Walmart FLW Walleye Tour events will each be given a one-hour show. National Guard FLW College Fishing, a new addition to the 2009 season, will also receive television exposure as the five Regional Championships will be covered with one-hour shows. Lastly, the Walmart BFL All-American, Stren Series Championship and TBF National Championship will be aired on VERSUS. FLWOutdoors.com provides an online guide listing upcoming episodes on "FLW Outdoors." Each episode of "FLW Outdoors" will also be available on demand in its entirety on FLWOutdoors.com.

"Our multi-year partnership with FSN was instrumental in putting competitive fishing in the forefront," said Irwin L. Jacobs, Chairman of FLW Outdoors. "That being said, we feel there is room for continued growth, and our new partnership will place our television programming on the fastest-growing network in the nation. Quite simply, VERSUS is home to the best outdoor programming in the world, which makes it a perfect fit for FLW Outdoors."

"VERSUS is very excited to be the new home of FLW Outdoors," said Jeff Macaluso, Director of Field Sports and New Media Programming and Production for VERSUS. "These high quality shows represent the best fishing tournaments with the most talented anglers from all around the country and are the perfect blend of outdoors and competition which is exactly what we promise to deliver to all our viewers."

"FLW Outdoors," hosted by Jason Harper, is also broadcast internationally through agreements with WFN (World Fishing Network) and Matchroom Sport to more than 429 million households in such countries as Canada, Germany, China, South Africa, Australia, Malaysia, Russia, Hungary and the United Kingdom, making it the most widely distributed weekly outdoor-sports television show in the world.

FLWOutdoors.com

ABOUT VERSUS

VERSUS celebrates real competition across all platforms (VERSUS.com, VERSUS on Demand and VERSUS HD). Now in more than 74 million homes, the network is the national cable home of the National Hockey League (NHL), the Stanley Cup Playoffs and the IndyCar(R) Series as well as best-in-class events such as The Tour de France, Davis Cup Tennis, the Professional Bull Riders (PBR), World Extreme Cagefighting (WEC) and Professional Boxing. The network also offers collegiate sports featuring nationally-ranked teams from top conferences such as the Pac-10, Big 12, Mountain West and Ivy League. VERSUS features the best field sports programming on television and is a destination for sports fans, athletes and sportsmen to find exclusive, competitive events and original programs, such as TapouT, Sports Soup and The Contender, that audiences can't find elsewhere. VERSUS, a wholly owned company of Comcast Corporation (Nasdaq: CMCSA, CMCSK), is distributed via cable systems and satellite operators throughout the United States.

ABOUT FLW OUTDOORS

FLW Outdoors, named after Forrest L. Wood, the legendary founder of Ranger Boats, is the largest fishing tournament organization in the world and is offering anglers the chance to win more than $33 million through 231 tournaments in 2009. FLW Outdoors also is taking fishing mainstream with FLW Fantasy Fishing, offering the largest awards possible in the history of fantasy sports, $10 million in cash and prizes. Sign up for Player's Advantage for only $10 to get your edge and win. For more information about FLW Outdoors and its tournaments, visit FLWOutdoors.com or call (270) 252-1000. For more information about FLW Fantasy Fishing and Player's Advantage, visit FantasyFishing.com.